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Live Twitter and Facebook Updates for TC10K Participants

This could quite possibly be the coolest thing this year at any road running race in British Columbia in 2012. It’s a game-changer and it sets the bar for other races to embrace technology and how they need to apply social media, not with just on-the-ground teams, but actively engage running participants.

Participants in the TC10K will be the first participants of any road running race held in British Columbia to have their time and placing posted live on Twitter and Facebook during the Sunday, April 29, 2012 race.

The TC10K social media tracking service has officially launched and participants can sign-up to transmit their standings live as they cross special timing mats at the 5km, 8km and finish lines. Victoria-based Race Day Timing is providing the free service.

“In addition to having your 5km, 8km, and finish time shared live on your Facebook or Twitter account during the race, friends and family will be able to track a participants progress on our live leader board and athlete tracker,” says Mark Nelson, Owner, Race Day Timing.

The live social sharing requires each participant to register for the service after they have registered for the TC10K event. Participants registering to run after April 16 will need to wait 48 hours before they can register for the social feeds.

TC10K to Transmit Individual Race Time and Placing Live on Facebook

Photo: Contributed by TC10K


The TK10K,  Canada’s second largest 10km race, held in Victoria, BC on April 29, 2012, has just announced they will be providing live-feed timing services through Race Day Timing. This will be the first time the new service will be used in a race in British Columbia, where runners can have their time and placing transmitted live to their Facebook page during the race!

Timing mats will be placed at the 5km, 8km and finish lines.

“When runners or walkers go over the mats their time and place will automatically be transmitted to their Facebook page,” said Mark Nelson, Owner, Race Day Timing. “This enables family and friends to track where you are on the course.”

Participants of the TC10K can sign-up for the free service two weeks prior to the race. The service has been using on marathon courses in Singapore, New York and Chicago.

Registrations are still being accepted to participate in the 2012 TC10K.

6th Annual Underwear Affair

On the evening of Saturday, July 9, 2011, hundreds of dedicated men and women will gather for one of the hottest runs in Vancouver – the 6th Annual Underwear Affair. The 10k run and 5km walk will help raise funds to raise awareness for cancers below the waist.

The Underwear Affair is a fun race where daring participants dress down and hit the streets in their underwear or costumes, and for the less adventurous, traditional running gear. Participants are cheered on along the route by supporters and live bands. Following the race, participants and guests are invited to party into the night at the EXPOsed after party with live entertainment and music.

Cancers below the waist are often deemed taboo; therefore, do not receive the level of awareness or funding that they need. Because of that, regular screening is often avoided even though it is a key element to early detection and prevention.

Proceeds from the Underwear Affair benefit the BC Cancer Foundation in support of research into cancers that are covered by underwear including prostate, colorectal, ovarian, bladder, cervical and testicular.

Funds generated from the past Underwear Affair events have already been put to use, funding projects including a study to determine if tumour cells, present in the blood, can be used to improve response to therapy and survival rates of the 30% of colorectal cancer patients who are diagnosed with metastatic disease.

Make a donation for my Underwear Affair run

The BC Cancer Foundation is the fundraising partner of the BC Cancer Agency and is the largest charitable funder of cancer research in B.C. They raise funds exclusively for the BC Cancer Agency, enabling donors to contribute to leading-edge research that has a direct impact on improvements to care for British Columbia patients.

How can you get involved?

For more information, watch the Underwear Affair video.

More than 36% of new cancer cases diagnosed in 2010 occurred below the waist. In 2010, the following estimated cases of cancer were diagnosed in Canada:

  • 24,600 prostate cancer
  • 22,500 colorectal cancer
  • 7,100 bladder cancer
  • 4,500 uterine cancer
  • 2,600 ovarian cancer
  • 1,300 cervical cancer
  • 930 testicular cancer

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