This article was published on April 12th, 2011

Hot on the shelves and on e-stores this spring is aussieBum’s latest release, Man, their approach to today’s classic men’s brief. The new brief is described as being polished, powerful and of uncomplicated comfort.

The blend of Cotton, Elastine and Polyester give a combination of comfort, stretch, durability and aesthetic. The design and fabrics allow the brief to contour to the body and maintain superior shape over time, yet it is light to the touch.

aussieBum has stripped away the heavy banding, decorative piping and loud patterns and concentrated on a look that is sexy, masculine and timeless. Man comes in two colours – charcoal or white, and is available in sizes XS – XXL.

The aussieBum logo is tastefully printed onto the fabric on the top left hip, and no need to worry about tags either because that information is also printed direct onto the fabric.

“There is so much unnecessary analysis and discussion out there about who the new age man is and the lengths he’s supposed to go to evolve, but it really doesn’t have to be that complicated for a man to be sexy, strong and refined,” said aussieBum founder, Sean Ashby. “Its form fitting cut is free from loud branding or extra bells and whistles. The underwear is there to complement – rather than distract from – the man that is wearing it.”

Purchase Man online from the aussieBum website.

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