Redefine Your Style; Knotheory Makes Wearing Ties Trendy and Stylish

"I am changing the silhouette of ties,” said Knotheory founder and owner Tanya Huang. “It’s wearable art. Creative. Not functional. Stylish and artistic. It’s designed to grab attention.”

Arts Fabulous Fashion Brian Webb

This article was published on November 8th, 2011

A century ago soldiers in the World War 1 wore scarves around their necks to identify their comrades on the front lines so they wouldn’t accidentally kill or injury the wrong person. Post-war, an innovative New York designer took the idea of the scarf and modified the scarf idea into a fashion accessory; what we consider the modern tie style.

The traditional tie is limited because of its design. The width, materials and patterns can change, but in the end, it’s the shape that locks up its style. And over the past decade, ties have been in the decline as a fashion piece.

But a Vancouver fashion designer has created an innovative new way for both men and women to wear ties in a cutting-edge new way.

“I am changing the silhouette of ties,” said Knotheory founder and owner Tanya Huang. “It’s wearable art. Creative. Not functional. Stylish and artistic. It’s designed to grab attention.”

In 2003, Tanya quit her job in the software industry to pursue her dream of fashion design. After going through her college sketchbooks she came across some concepts around ties and she knew she had to dig deeper. By 2009, after testing and experimenting with a variety of styles and designs, Tanya found the perfect solution.

The result: Knotheory.

Knotheory ties are two parts: the tie and the knot. The tie comes in six unique black and white designs styles starting from $99.

“The tie is the personal signature piece,” Tanya explains. “Pick your personal preference as your art piece.”

With the tie acting as the base, the knot adds the variety and attention. The knot is an asymmetric piece, which forms a perfect four-in-hand knot.

The knot was inspired by the early 19th century detachable cuffs and chained cufflinks, the knot is secured with a stainless steel chain link. The knots are available in a variety of colours and embroidered designs.

The two-part tie and knot system means that you will never have to worry about tying and re-tying ties to the right length or worry about making the correct knot shape.

“For people that don’t know how to tie a tie, you can go to YouTube to learn how,” Tanya explained. “My customers are more stylish. They know how to tie ties. I really wanted it to be something that is at a different level.”

Because of the great tie shapes and flexibility of wearing a tie as a casual or formal fashion piece, Knothoery is hitting so many different demographics. The ties can be dressed up for formal events such as weddings, be worn with a business suit, dressed down with casual business attire and transform again to fit into your day-to-day casual wear.

Knotheory ties can be purchased online. Share a photo of yourself wearing a Knotheory tie and you could receive up to $10 off your next order too! With Christmas coming right around the corner, perhaps some online gift shopping is in order (each tie comes in a beautiful gift box).

Overall Rating: ★★★★ (out of 5)

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