This article was published on April 16th, 2012
This could quite possibly be the coolest thing this year at any road running race in British Columbia in 2012. It’s a game-changer and it sets the bar for other races to embrace technology and how they need to apply social media, not with just on-the-ground teams, but actively engage running participants.
Participants in the TC10K will be the first participants of any road running race held in British Columbia to have their time and placing posted live on Twitter and Facebook during the Sunday, April 29, 2012 race.
The TC10K social media tracking service has officially launched and participants can sign-up to transmit their standings live as they cross special timing mats at the 5km, 8km and finish lines. Victoria-based Race Day Timing is providing the free service.
“In addition to having your 5km, 8km, and finish time shared live on your Facebook or Twitter account during the race, friends and family will be able to track a participants progress on our live leader board and athlete tracker,” says Mark Nelson, Owner, Race Day Timing.
The live social sharing requires each participant to register for the service after they have registered for the TC10K event. Participants registering to run after April 16 will need to wait 48 hours before they can register for the social feeds.