This article was published on August 30th, 2020
Paid sponsored content by Dove Hair
With 15 years of experience, Dove has learned self-esteem can unleash potential, making all the difference. Following this mindset, Dove Hair partnered with Unilever Entertainment and Shaftesbury to co-produce The D Cut – a short series that explores the various ways one can boost their self-esteem by expressing themselves through hair and becoming their authentic self.
Inspired by a true story, The D Cut follows a celebrity hairstylist who builds a strong community, one client and hairstyle at a time. In the series, D (Marie Marolle) is a hair stylist and hometown icon who provides a safe space for the queer community on a pay-what-you-can basis. When the possibility arises that she may lose her communal space due to gentrification, D comes to learn that community, love and acceptance are what is most important. You can watch The D Cut here.
In speaking with Piyush Jain, Global Vice President of Dove Hair, he explained “Dove Hair strives to make hair a positive experience of beauty, universally accessible to everyone. The D Cut champions inclusivity, widens the representation of diverse hair choices and debunks hair stereotypes. We want people to feel confident with themselves and their identities and developing a show such as The D Cut allowed us to bring diversity to the forefront and spark a conversation around self-expression as a source of pride.”
All About #MyHairMySay
A big part of developing a strong self-esteem is remaining confident and deliberate with how you express yourself. That’s why through this project, #MyHairMySay reflects one’s right to choose freedom of expression and diversity of hair. It pushes for celebration of self and encourages confidence to not be limited by outdated social and beauty norms. Filled with a fun cast and a relatable plot, the series is best described as “fun, diverse and inclusive!” as noted by YouTuber Elle Mills, playing Brione.
Having her own experience with how hair has contributed to her self-esteem, Mills takes after her character Brione and encourages others to “explore and experiment with self-expression to find what works for you and best suits your identity! Hair is such a great tool for self-expression and having the freedom to express yourself however you want is so important, regardless of stereotypes and pressures.”
Citing the incredible community-like environment on set while filming, the YouTuber also notes the importance of inclusivity when talking about own self-esteem. “The D Cut is all about making people feel welcomed for who they are and celebrating how they want to express themselves,” said Mills. “And with me being huge on inclusivity and community, it’s so rewarding to get to be a cast member on a show that drives in just how important that is.”
All About the Dove Self Esteem Project
Dove is no stranger to bringing the spotlight on the importance of self-esteem and while creating entertainment pieces might be a new avenue of exploring for the brand, education and community outreach is not. That’s why this year, in addition to The D Cut series, the Dove Self-Esteem Project– the largest provider of evidence-based self-esteem education in the world – partnered with CANVAS Arts Action Programs and academic partners to develop a ready-to-use educational tool to further understand LGBTQ2S+ experiences with body image.
The tool will explore intersectionality, gender exploration & celebration in hopes to encourage an open and honest dialogue regarding body positivity among LGBTQ2S+ youth. It aims to ensure that the next generation grows up enjoying a positive relationship with the way they look – helping young people raise their self-esteem and realize their full potential.
For the purposes of this particular project, the newly adapted True To Me curriculum will be updated to include gender inclusive language, intersectionality and tie in concepts of dysphoria and gender euphoria to promote an open and honest dialogue regarding body positivity in the LGBTQ2S+ community. This tool is currently being developed and will be rolling out across Ontario when deemed most safe for larger groupings of people to gather together.
The Project Expands
Thus far, the Dove Self Esteem Project has reached more than 60 million youth across 139 countries around the world, becoming the largest provider of self-esteem education of its kind. Dove has ramped up efforts in 2020, with an ambitious mission to increase its social impact by reaching another ¼ billion young people worldwide in the next 10 years. In order to do so, Dove is calling on everyone to get involved with the Dove Self Esteem Project, which can be done in several ways:
- Become more aware of the daily struggles of young people
- Lead self-esteem building workshops in your local community
- Advocate for effective body confidence education in schools