Liberate Yourself with Dove Hair’s content series The D Cut

Embrace the fact that your hair can be liberating.

HomoCulture Gay Culture Guest Author

This article was published on September 3rd, 2020

For most people, hair is an intensely personal, yet extremely public statement. Anyone that has gotten a haircut knows that a good chop reflects and reinforces who you are. D – the superstar hairstylist in Dove Hair’s newest series The D Cut knows this better than anyone. That’s why she runs a pay-what-you-can hair salon for anyone looking to reinvent their style and reconnect with their self-identity. That is, until the salon comes under threat of gentrification.

Co-produced by Dove Hair, Unilever Entertainment, and Shaftesbury, The D Cut champions inclusivity while contributing to a positive experience of beauty through hair. The resolution of the show (spoiler alert!) indicates that any hairstyle is capable of amplifying one’s identity, regardless of following any stereotypes or social constrictions. You can watch the The D Cut here

Changing Your Attitude with a Salon Visit

Just like in the show, a trip to the hair salon goes beyond merely changing your hair. It is a signal to yourself and others that you have changed and are different from who you were before – an acceptable way of staking claim in your identity. 

“The series sheds light on a very important issue,” notes Keara Graves–actor, singer, YouTuber who plays the edgy character Max. “Today’s hair salons simply do not represent people of all styles, sexualities and gender identities. The fact is, we shouldn’t  need to have a queer hair salon, because queer people should feel comfortable and welcome enough in any hair salon!”

Couldn’t have said it better ourselves, Keara! 

Personal Hair Transformation

In character and in real life, Graves has gone through a personal journey with hair herself. She’s been able to use it to express her personality over the years while also using hairstyles to reflect her state of mind.

“Once I came out of the closet,” noted Graves “I felt free to be authentically myself in every way—including how I wear my hair. I had super long hair my entire life, but it didn’t feel like me anymore. After a couple of months of debating, I got a bob. A few people told me not to do it because I wouldn’t look as “pretty” or as “feminine.” I decided to follow my heart instead and I’ve never regretted it.”

But the journey didn’t stop there. With expectations already set in place, the actress admits that she thought she had to change her appearance to feel a part of the community. “ I felt I had to dress more “masculine”, wear baggier clothes, cut my hair into a buzzcut etc., because that was mainly the only image of queer women I had seen in television, films and media.”

Just like the characters of The D Cut, Keara grew into herself and quickly realized that she didn’t feel comfortable or genuine by trying to fit into social norms. “Since that realization, I’ve remained true to myself and I wear whatever I feel comfortable and confident in.”

No Rules, No Problem

When it comes to your hair, there are no rules. A haircut allows you to liberate yourself and since hairstyles change over time, you have the power to color, shape, and style as you please to showcase your individuality and personality. 

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