This article was published on November 27th, 2020
With the global pandemic still predicted to run through the new year, the holiday season is set to be severely compromised. The lingering effects of COVID-19 means that it will be impossible for families to gather and intermingle this year, which means that using more traditional methods of communication are coming back into play.
Enter Christmas cards.
You remember them, don’t you?
Christmas cards have been around for centuries, but in recent times have played second fiddle to other more advanced forms of communication. With so many people using teleconferencing programs like Zoom throughout most of 2020, using cards to connect with loved ones is a more personal touch than emails and is a great way to send joy and happiness during the Christmas season. You can send Christmas cards to close friends, co-workers, family members, and even those that have assisted you through these trying COVID times.
Greeting Cards That Connect
One of the biggest questions facing the card industry this year is how to create the right cards that reflect the sentiments of those sending them out this year? With such a disruptive year on our collective plates, the impact of cards can be even more profound than ever before. The greeting card business has already sprung into action by designing messages expressly for this frustrating year for holiday cards that cover the year of anxiety, sadness, and disruption that we have all been feeling.
Crafting Personal Christmas Cards
There is also the option for creating you own personal photo cards if you really want to be creative and think outside the box. If you choose to go this route, you will have to come up with a message that conveys what is going on during the pandemic and make it specific to the person you are sending the card to. Since this year has been completely different from others, there may be more opportunities to get creative too. The global pandemic means that we are in many ways having a shared experience that you can relay to someone else that will have their own feelings on the matter. And after months of isolation, a greeting card may be just the right personal touch that friends and family will truly appreciate.
How Greeting Card Companies Are Addressing Christmas During COVID-19
With research already indicating that people will send more holiday cards this year compared to previous years, many companies have been working hard to create cards that are injected with just the right amount of humor to get through these trying times. The shift also is being seen in more heartfelt cards that allow people to connect more with loved ones. The biggest and most trusted businesses in the industry have been attempting to ga
uge the mood of customers and all signs point to the return of the Christmas card to its former glory. Plus, with many people unable to physically be with the people they love, a Christmas card serves as a physical representative of well wishes. It is apparent that people are returning to the art of personalization over the coldness of emails and this may be the one silver lining when it comes to COVID-19.
Start a New Tradition Now
The excessive use of virtual connecting has made the Christmas card hip and trendy again and for those that are looking to get a little more personal during these times of forced isolation, this holiday season may be the perfect time to connect with friends and family the old fashioned way.