This article was published on July 8th, 2021
It is long overdue that the narrative is flipped with regards to gender inclusive fashion and how it is addressed, and LELO has partnered with Marco Marco to create a collection of underwear that speaks directly to this underserved community. As the leading designer of intimate lifestyle products, LELO is celebrating this Pride season in a big way with this unconventional, limited-edition collection in partnership with Marco Marco. The provocative offering by the two brands is a sartorial love story to the LGBTQ+ community, urging all to look and feel their best both inside and outside of the boudoir.
Self-Care at the Forefront
Queer people in the past have always had the struggle of finding fashion made for their bodies and LELO is a brand that believes in self-care and empowerment by addressing identity and equality. Through the collaboration with Marco Marco, the union delves further into ensuring that all bodies are celebrated and are able to lead fulfilled intimate lives that are without shame.
To highlight the movement and the conversations around gender and pleasure, LELO and Marco Marco have brought together models and influencers across diverse backgrounds in an effort to reinforce their inclusivity campaign that celebrates love, pleasure, acceptance, and parity among the LGBTQ+ community. Through their inspiring messages that share their personal journey, they are amplifying a message that people within and outside of the community need to have exposure to.
Continued Support for the Community
LELO and Marco Marco have made a pledge to donate 15% of all sales form their collaboration to the Marsha P. Johnson Institute, continuing LELO’s previous pledge last year in support of the black trans community. Luka Matutinovic, the CMO at LELO issued a statement on their involvement:
“At LELO, we believe that pleasure — in its many forms — is something to be celebrated. We are honored to partner with iconic brand, Marco Marco, to amplify the LGBTQ+ perspective on sex & pleasure and create a collection that inspires confidence for every body.”
At Marco Marco, designer Marco Morante also issued a statement:
“What we’re trying to continue at Marco Marco, is the elevation of the people and the culture this brand was built around. We want queer people and their stories to be front and center of everything we do. For us, visibility and representation aren’t just goals, they’re integral to who we are. It’s a legacy we’ve inherited from queer artists that came before us. Partnering with LELO during this Pride is truly an exciting opportunity to build on our platform of diversity and sexual freedom, while also telling the unique stories of our individual models and their personal journeys.”
LELO x Marco Marco’s joint collaboration of limited-edition underwear collection is now available on Marcomarcounderwear.com in sizes small through extra-large and retails for $28.00 while supplies last. For more information on LELO and to access the full roster of pleasure products, visit www.lelo.com.