This article was published on July 1st, 2017
The importance of corporate partnerships supporting the LGBT community goes beyond just Pride and Pride month. Without the support of corporate partners, many programs that support the LGBT community wouldn’t exist. While there is conversation around, some companies that try to rainbow-wash for the all-mighty pink dollar, some corporations are authentic and genuine in their commitment.
Corporate sponsorship allows organizations to provide valuable programs and services ranging from helplines and counseling services, to assistance for people living with HIV. These are not programs that should be taken for granted; they are important community services that many people rely on, and to help them during very difficult personal times.
A true corporate partner supports the LGBT community year-round. Not just in financial dollars, but in volunteer hours, through programming, donations, internal hiring and diversity programs, and more.
Take TELUS, one of Canada’s largest telecommunication companies, put customers first by putting communities first. TELUS has celebrated the power of diversity by contributing more than $3.5M and volunteered thousands of hours of service to LGBT organizations throughout Canada since 2000. TELUS continues be one of the most generous corporations in Canada, with new growing contributions to the LGBT community. This company strives to be a leader in supporting people from all walks of life.
Constantly looking for ways to support the LGBT community and diversity, TELUS will be donating up to $10,000 to Rainbow Railroad, an organization providing refuge support and services to LGBT individuals living under the threat of violence. For every #ShareLove posted across your social media accounts during Pride month, TELUS will donate $1 (up to $10,000), to Rainbow Railroad, and you will be automatically entered for a chance to win a trip to Fierté Montreal Pride & Canada Pride, including airfare and accommodation!
TELUS is one of the most supportive companies of the LGBT community. Their #ShareLove campaign is an excellent example of a corporate partner that stands for LGBT rights with authenticity and integrity. Help share love and Pride this season by using #ShareLove.
Happy Pride from HomoCulture and TELUS!